Research · The AEO Gap Report
Beauty & wellness: how AI-ready is it?
Beauty and wellness scores 83/100, held back by structure: six in ten top pages write headings as statements, not questions.
mean AEO score / 100 (47 top-ranking pages)
of 13 industries for AI-readiness
vs the 83.6 cross-industry average
Clinics, spas and salons publish approachable, reassurance-led content that reads well for humans. For answer engines it is under-structured: 60% of top pages skip question-shaped headings and half lack schema, so a well-written page still struggles to be the one an AI cites.
Where beauty & wellness pages lose citability
Share of top-ranking pages missing each signal.
Beauty & wellness · n=47
These figures come from the same deterministic checker behind our free AI Visibility Check, run across 615 top-ranking pages in 13 industries. See the full AEO Gap Report for the method and the cross-industry picture.
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Run any URL through the same free check we used for this study - a score and the exact fixes that matter most.