Learn
Understand AI search
Plain-English guides to AEO, GEO, and getting your content cited by ChatGPT, Perplexity, Google AI Overviews and Gemini. No jargon, no fluff.
New to the terms? Start with the glossary →
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is structuring content so AI answer engines like ChatGPT and Perplexity quote it directly. Here's how it works and how to do it.
Read the guide →What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is optimising content to be surfaced and cited by generative AI search. Here's what GEO means and how it relates to AEO and SEO.
Read the guide →How to get cited by ChatGPT
To get cited by ChatGPT, publish clear, answer-first content it can extract, make sure its crawlers can read your site, and structure pages as direct Q&As. Here's how.
Read the guide →AEO vs SEO: what's the difference?
AEO optimises content to be quoted inside an AI's answer; SEO optimises to rank a link on a results page. Here's how they differ and why you need both.
Read the guide →What is an AI answer engine?
An AI answer engine writes a direct answer from sources instead of listing links - ChatGPT, Perplexity, Google AI Overviews, Gemini. Here's how they work.
Read the guide →How does ChatGPT decide what to cite?
ChatGPT cites sources it can find, parse cleanly, and trust - pages that answer directly, are well-structured, and are corroborated elsewhere. Here's how.
Read the guide →AI crawlers: GPTBot, ClaudeBot & how to allow them
AI engines read the web through crawlers like GPTBot, ClaudeBot, PerplexityBot and Google-Extended. If robots.txt blocks them, you can't be cited.
Read the guide →What is llms.txt?
llms.txt is a proposed file at your domain root that gives AI models a clean, curated map of your key content. It's emerging, low-cost, and optional.
Read the guide →Does AI search kill SEO traffic?
AI search takes some clicks (answers appear without one) but opens a new way to be found - being cited as the source. It shifts the game, not ends it.
Read the guide →The AEO checklist: make any page citable
To make a page citable by AI: a direct answer up top, question-shaped headings, a FAQ with schema, real depth, and crawler access. The full checklist.
Read the guide →The AEO blueprint: how to get cited by AI search
A step-by-step blueprint to make your whole site citable by AI search - access, structure, depth and authority, in the order that actually matters.
Read the guide →Want to see how your own pages measure up?
Paste a URL into the free AI Visibility Check for a score and the specific fixes that matter most.
Run the free check