Research · The AEO Gap Report
Home services & trades: how AI-ready is it?
Home-services pages do well overall, but half skip question-shaped headings and 9% block AI crawlers - leaving 'near me' answers on the table.
mean AEO score / 100 (45 top-ranking pages)
of 13 industries for AI-readiness
vs the 83.6 cross-industry average
Local how-to content is substantial and rarely thin. The misses are structural: nearly half of top pages write headings as statements instead of the questions homeowners type, and almost 1 in 10 block AI crawlers outright. For a sector that lives on local, high-intent queries, being readable and question-shaped is the whole game.
Where home services & trades pages lose citability
Share of top-ranking pages missing each signal.
Home services & trades · n=45
These figures come from the same deterministic checker behind our free AI Visibility Check, run across 615 top-ranking pages in 13 industries. See the full AEO Gap Report for the method and the cross-industry picture.
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