Campaigns: running different angles from one brain

A business rarely has just one story to tell. You might want buyer-intent pages that speak to people ready to purchase, explainer pages that answer how your product works, and location pages for each area you serve. Campaigns let you run all of these at once without repeating yourself.

A campaign layers its own angle on top of your shared positioning. The core facts about your business stay in one place; the campaign just points them in a particular direction and targets particular countries.

When the engine writes a piece for a campaign, it merges the campaign's angle over your project's positioning. That means you never re-enter your audience, proof points or banned claims for each campaign; you set them once and every campaign inherits them.

This keeps your message consistent across everything you publish, while still letting each campaign have a distinct focus and its own set of target markets.

There is no single right structure, but a few patterns work well. Think of each campaign as a job you want done, not just a bucket of posts.

One campaign is not something you create by hand: the Content Gaps campaign. It is managed for you, kept pinned at the top so it is easy to find, and filled from the questions the engine discovers you are missing rather than from a topic you chose. It is covered in full in its own lesson.