Delivery channels, one by one

Whatever channel you use, the content is identical and the boundary is the same: you approve a piece, and it goes to your own site through the route you set up. The channels differ only in how the handoff happens. Here is each one and when it fits.

If your site runs on a common content platform, connecting it once gives you one-click publishing. You approve a piece and it appears on your site as a proper post, with its title, body, structured data and author in place, at a real address on your domain.

If your site is built from a code repository, RankMoss can open a pull request with the new content as a file, in whatever format your site expects. Nothing goes live until someone merges the pull request, so the content passes through exactly the same review your team already uses for code.

This suits static sites and teams that want content changes to be visible, reviewable and revertible in version control, rather than published straight to a live CMS.

A webhook sends each approved piece to an address you control, as structured data, so you can route it into any system you like: a custom CMS, an internal tool, or an automation. It is the general-purpose option when there is no direct integration.

The plain export is the simplest of all: take the finished content and paste it wherever you want. It needs no setup and works with any platform on earth, at the cost of doing the last step by hand.

Pick the most direct option your setup allows. If you are on a supported platform, the one-click integration is almost always the right choice: least effort, and the content lands correctly formatted. If you build from code, use the pull request so content fits your existing review. Reach for a webhook only when you have a custom system to feed, and the export when you just want the words and will place them yourself.

Whichever you choose, remember the placement advice from the Delivery lesson: put the content in a subfolder on your main domain, not a separate subdomain, so the authority it earns strengthens the domain that converts.